Luxottica Affiliate Marketing Manager in New York, New York
Requisition ID: 80682
Luxottica is a global leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Our wholesale network covers more than 150 countries and our retail presence consists of over 7,200 retail stores across the globe.
In North America, our wholesale business is the home to global brands like Ray-Ban, Oakley, and many of the top fashion house brands. Our leading retail brands include; LensCrafters, Sunglass Hut, Pearle Vision, Target Optical and Sears Optical. We are also home to EyeMed, the fastest growing vision care company in the United States.
Supporting over 4,500 retail stores in North America, a career in our retail headquarters allows us to stay in touch with the end customer and use their ever-changing behaviors and preferences to shape our offerings of the best eyewear and services.
The Marketing Manager owns the strategy development, budgeting and operational execution of affiliate and other marketing channels and is responsible for delivering top line revenue targets across those marketing channels while managing marketing spend. The Marketing Manager is responsible for continuous program optimizations and enhancements to drive ongoing program efficiency, effectiveness & success. The Marketing Manager is also responsible for creating and developing new marketing channels for the brands, including developing new partnership models within channels.
MAJOR DUTIES AND RESPONSIBILITIES
Own and manage the marketing strategy execution for multiple channels including affiliate, referral, and others.
Own and manage the operational & tactical affiliation marketing plan execution for multiple channels to support business objectives.
Manage the affiliation marketing budgeting, forecasting and spending of marketing dollars.
Responsible for continually optimizing the marketing program and spending to drive greater marketing efficiency and effectiveness.
Develop channel promotional & offer strategy to drive customer acquisitions to meet business objectives.
Establish and maintain channel marketing promotional calendar in coordination with brands’ eCommerce managers.
Analyze and report on channel marketing results and develop recommendations.
Partner with stakeholders from across the organization, including sales, call center, lab operations & finance on initiatives where required.
Manage relationship with external partners.
Optimize existing partnerships by negotiating commission rates, program terms and consumer offers.
Develop, negotiate, and manage new online partner relationships to drive business objectives.
Manage communication with network of partners on all aspects of our program.
Monitor our network of partners to ensure compliance with terms and conditions.
Maintain a thorough knowledge of industry best-practices and employ practices to maximize the program performance.
Bachelor’s degree in Business, Marketing, Communications or related
5+ years of marketing experience
Track record of building, growing and retaining productive client/partner relationships
Demonstrated ability to work in a fast-paced, “self-starter” environment serving as a catalyst for change
Excellent problem solving skills – able to identify, analyze and propose solutions to various technical and business issues
Strong communication skills both verbal and written
Project management experience with a strong ability to prioritize task
3+ years of experience in eCommerce
3+ years affiliate marketing experience
Upon request and consistent with applicable laws, Luxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please contact Talent Luxottica at 877-589-8253 (513-765-2256 outside of US) or email TalentLuxottica@luxotticaretail.com
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity or expression, citizenship, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law.
Administrative; Analyst; Call Center & Customer Service; Communications; Distribution; Engineering; Finance & Accounting; Human Resources; Information Technology; Learning & Development; Legal; Logistics; Manufacturing; Marketing; Optician; Optometry; Other; Product Buying & Planning; Product Design; Product Development; Production; Project Management; Public Relations; Purchasing; Quality Assurance; Research & Development; Retail Associate ; Retail Management; Sales / Account Management; Sales Associate; Strategy/Planning; Supply Chain