TITLE

Manager - Marketing

OPEN DATE

5/6/2024

FULL-TIME/PART-TIME

Full-Time

EXEMPT/NON-EXEMPT

Non-Exempt

BARGAINING / NON-BARGAINING

non-Bargaining

DIVISION

Venues Parks and Arts

LOCATION

Development and Promotion

REPORTS TO

Chief Development Officer

SCHEDULE

M-F 40 hours a week

PAY RATE

Pay Range: $55,000-$60,000 annually

DESCRIPTION

POSITION SUMMARY:As a leader and employee of the City of South Bend, you are called upon to serve in a manner that supports Our Core Values: Excellence, Accountability, Innovation, Inclusion, and Empowerment as you carry out our primary employee expectations: Champion Values and Organizational Pride, Champion Operational Excellence, Make Sound Decisions, Embrace Coaching and Accountability, Communicate with Excellence, Value Diverse People and Perspectives, Embrace Personal Development, Exhibit a Positive Attitude and Own Your Health, Wellness and Safety

SUPERVISION EXERCISED:Not applicable

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develops concepts and designs that promote departmental divisions within Venues Parks and Arts.
• Provides input for all facets of the Venues, Parks, and Arts brand experience - strategy, messaging, naming, communications; ensures brand consistency throughout the Venues, Parks, and Arts Department.
• Assists with developing, implementing, and maintaining an overall marketing plan for the Venues, Parks, and Arts Department.
• Works with marketing unit to develop and execute innovative marketing campaigns to effectively build brand awareness and increase reach; develops actionable initiatives to surprise and delight customers.
• Assists with developing and maintaining operating budgets for marketing unit.
• Continually assesses market trends, competitive references, and consumer preferences to provide comprehensive knowledge base for strategic planning.
• Develops user profiles and target markets for programming and services.
• Assists with compiling and monitoring metrics for marketing purposes and creates regular reports to be distributed to other members of the Department.
• Assists with content creation and distribution of all traditional print and electronic marketing materials for VPA.
• Serves as marketing resource to City of South Bend and liaison to VPA partners.
• A commitment to support the City of South Bend Venues Parks and Arts mission and impact drivers.
  • The mission: Inspire a more livable South Bend for all, connecting us to emotionally engaging experiences and to one another. Our primary focus areas include arts and culture, recreation, and public placemaking. The places we care for and the services and programs we offer have a significant impact on social equity, neighborhood and economic impact, health and wellness, and ecological stewardship.

NON-ESSENTIAL/MARGINAL FUNCTIONS:Perform other duties and assume other responsibilities as apparent or as assigned.

EDUCATION / QUALIFICATIONS:

• Bachelors degree in marketing, business, or design and/or equivalent.
• Minimum three years experience in the marketing process.
• To perform this position successfully, an individual must be able to perform each essential duty in a satisfactory manner. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. Schedule may vary including nights and weekends based on departmental needs.

KNOWLEDGE SKILLS AND ABILITIES:

• Graphic design experience and knowledge.
• Working knowledge of local government, a plus.
• Working knowledge of Adobe Creative Suite: Illustrator; InDesign; Photoshop
• Working knowledge of website administrative functions and content management systems
• Ability to review and negotiate contracts.
• Ability to communicate with supervi ors, peers, or subordinates, providing information by telephone, in written form, e-mail, or in person.
• Ability to organize, plan, and prioritize work, developing specific goals and plans to accomplish work.
• Ability to coordinate the work and activities of others Getting members of a group to work together to accomplish tasks.

CERTIFICATES, LICENSE, REGISTRATION:

• Valid Drivers license required.
• Possess or the ability to obtain First Aid/CPR certification within one year from the date of employment.

EQUIPMENT:Desktop Computer, Laptop Computer, Calculator, Telephone, Copy machine, Fax Machine, Automobile.

PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is f